a video from the office of transportation shows characters in ` safety suits ' including bubbleman , a ` fashionista ' wrapped in the poppable material and a young man in flashing lights .
the campaigners are seen talking to residents about the dangers of not looking up from one 's phone , including the fact that 37 people died from being hit by cars last year .
the safetysuiters -lrb- played by different actors -rrb- are part of a campaign to drive down pedestrian deaths among young people .